In today’s digital age, effective email marketing is all about engaging your audience and making it as convenient as possible for them to connect with your business. One simple yet often overlooked technique is making phone numbers clickable in your email campaigns. By doing so, you can encourage recipients to call your business with just a single tap on their mobile devices.
In this blog post, we’ll walk you through the steps to make a phone number clickable in your email marketing campaigns and discuss why it’s a valuable addition to your strategy.
Why Make Phone Numbers Clickable?
Before diving into the “how,” let’s briefly explore the “why.” There are several compelling reasons to make phone numbers clickable in your emails:
- Enhanced User Experience: Clickable phone numbers provide a seamless and convenient way for users to reach out to your business, improving their overall experience with your emails.
- Increased Conversion Rates: By reducing friction in the communication process, clickable phone numbers can lead to higher conversion rates, especially for leads who prefer direct communication.
- Mobile Optimisation: With the majority of email opens happening on mobile devices, clickable phone numbers cater to the habits of mobile users, making it easy for them to take immediate action.
- Builds Trust: Providing a direct contact option can build trust with your audience, as it shows that your business is readily available for inquiries or assistance.
Now that we understand the benefits, let’s delve into the steps to make phone numbers clickable in your email marketing campaigns:
Step 1: Use HTML
To make a phone number clickable, you’ll need to use HTML in your email. Most email marketing platforms, like Mailchimp or Constant Contact, provide an HTML editor that allows you to customize your email’s code.
Step 2: Format the Phone Number
Wrap your phone number with the following HTML code:
<a href=”tel:+61 2 123-456″>+61 02 123 456</a>
Replace `+61-02-123-456` with your phone number and `+61-02-123-456` with the number as you want it to appear in your email. The “tel:” prefix in the `href` attribute tells email clients to treat this as a phone number link.
Step 3: Test Your Email
Before sending your email campaign, thoroughly test it across various email clients and devices. Different email clients may interpret HTML slightly differently, so testing ensures that the clickable phone number works as intended for all recipients.
Step 4: Monitor and Optimise
After sending your email campaign, monitor the performance of the clickable phone number. Track metrics like click-through rates and conversion rates to gauge its effectiveness. You can also consider A/B testing different formats or placements of clickable phone numbers to optimise results further.
Making phone numbers clickable in your email marketing campaigns is a simple yet effective strategy to improve user experience, increase conversion rates, and build trust with your audience. By following the steps outlined in this guide, you can seamlessly integrate clickable phone numbers into your email marketing strategy and enjoy the benefits of enhanced engagement and customer communication. Start making your emails more user-friendly today and watch your email marketing results soar.